3D-TV, eMedia and lifestyle products are the driving forces – building on last year’s success further growth is expected – international retailers networking with IFA
Berlin, 24 April 2010 – Innovative electronic products are being developed at an incredibly high speed. Media and TV in 3D, eMedia, outstanding design, lifestyle products and intelligent, networked technology all celebrate their worldwide debuts at IFA.
With so many innovations, both the industry and the retail trade are looking optimistically towards the future and expect business to be lively at IFA 2010. Dr. Rainer Hecker, Chairman of the Supervisory Board of Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu), the organisers of IFA: “The industry is in such a variety of innovations, which is expected to be favorably received in the trade as well as a strong demand among consumers. The concept of IFA is tailor-made for global markets. With IFA we have created a unique basis for long-term success that will leave its mark on society. The concept has been specifically designed and continues to be adapted to meet market trends and requirements, ensuring that in the future IFA will fulfil its role as the world’s largest and most important trade fair for doing business, as well as for the general public.“
Further growth expected
Building on last year’s success, this year’s IFA will again be a global industry trend setter. Dr. Christian Göke, COO Messe Berlin: “We are convinced we will continue to build on IFA’s success as the world’s leading industry event. The industry’s exhibitors have proved to be reliable partners, side by side with the retail trade. Together, their loyal cooperation and the high exhibitor attendance, level with last year’s figures, mean that we can look forward to this anniversary edition of IFA in an optimistic mood.“
International trade networking with IFA
The close cooperation with international retailers’ cooperatives and their international orientation are among the main reasons for IFA’s success. Particularly with such strong partners IFA, the world’s leading event for the industry, will continue on its successful course. In this context Euronics will not be holding its autumn forum but instead will be expanding its network through participation in IFA. Furthermore, retailers from around the world at IFA will be making use of this opportunity to place seasonal orders.
New display sections at IFA 2010 – IFA iZone and IFA eLibrary
Once again IFA 2010 can boast new display sections. The impressively styled “IFA iZone”-hall featuring products from the booming world of Macs and apps will be a magnet for trade visitors and the general public alike. Be it networked devices, accessories or applications, this display section has the entire product line-up on display. IFA is introducing a spectacular concept and solution for the new media world of eBooks and tablet PCs – the “IFA eLibrary”. Together, device manufacturers, media companies and publishing houses will be presenting their entire portfolio to the public. Jens Heithecker, IFA Excecutive director: “We are pleased to develop the concept of IFA even further this year. With new product ranges and increasing internationalization of the retail structures IFA is stronger and more global than ever before.”
IFA TecWatch
Now centrally located in Hall 8.1, this display section has expanded and will be exhibiting an even wider range of innovations to the public, the retail trade and the international media. Thus, both spatially and in terms of content IFA TecWatch is increasingly integrating exhibitors’ communication, infrastructure and home appliances topics.
Product innovations are the force driving business
Every year IFA vindicates the outstanding reputation it enjoys with the industry, retail trade, media and the public with an impressive display of world firsts. They range from the first “demonstration television receiver“ introduced by Albert Einstein in 1930 when IFA first opened its doors, the introduction of colour TV in Germany in 1967, the debut of the mp3 format in 1991, to 3D television, which premiered at IFA in 2008. This world of innovations and product premieres at IFA has contributed decisively to the global successes of industry and the retail trade in both sectors.
The consumer electronics trends at IFA 2010 reflect the entire range of innovations of a dynamic and innovative industry. Be it 3D media, fascinating new technology for screens, entertainment, navigation and communication using mobile devices, new mobile phone technologies enabling nationwide broadband coverage, wireless media in the networked home – the trends from all areas of the industry are on show at IFA.
Whereas in the consumer electronics sector the attention is on portable media devices, the focus of the home appliances industry is on ease of operation, lifestyle products, health and wellness in the home. Outstanding design, total ease of operation, intelligent technology and – it goes almost without saying – the latest home appliances from leading manufacturers feature highly efficient use of water and energy resources.
Besides showing the elements that traditionally make up IFA the organisers are working on a spectacular display of highlights to celebrate the anniversary of the world’s leading trade fair for consumer electronics and home appliances which takes place from 3 to 8 September 2010 in Berlin and and a special fireworks display for the anniversary highlights.
Press contacts:
Messe Berlin GmbH
Michael T. Hofer
Group Press and
Public Relations Director
IFA
Nicole Jahn
Press Officer
Messedamm 22
D-14055 Berlin
Tel.: +49 30 3038-2217
Fax: +49 30 3038-2265
jahn@messe-berlin.de
Management: Raimund Hosch (CEO), Dr. Christian Göke ( COO ), Chairman of the Supervisory Board: Hans-Joachim Kamp: HRG Amtsgericht Charlottenburg
Nr. 92 HRB 5484
gfu
Press and Public Relations
Roland M. Stehle
Tel.: +49 911 3777900
Fax.: +49 911 3777901
stehle@gfu.de
For additional details:
www.ifa-berlin.com
www.gfu.de
www.messe-berlin.com