Berlin, 23 February, 2024
The International Tourism Exchange (ITB) will kick off from March 5 to 7, 2024 at the Berlin Exhibition Grounds.
According to the organizers, this year’s ITB has already registered impressive booking levels with almost 90 per cent of the exhibition area occupied.
Dubbed at the World’s Leading Travel Trade Show, the ITB boasts a wide range of exhibitors with increased participation of exhibitors from the Host Country, Oma as well as other Arab states.
The 2024 edition of the ITB will assemble an array of participating countries such as Turkey, Greece, from Asia and Africa.
Ghana at ITB in 1997. Pictured from left to right is Mike Afedi Gizo, Ghana’s Minister for Tourism (1997-2001) and Ghana Ambassador to Germany, George Robert Nipah, delivering his opening remarks at a Ghana event/Photo Credit:AM/AfricaNewsAnalysis
The International Tourism Exchange was launched for the first time in 1966 with only nine exhibitors, namely, Egypt, Brazil, Federal Republic of Germany, Guinea and Iraq.
Due to the resilience of Messe Berlin, the World’s Leading Travel and Trade Show has since grown as one of the biggest travel events on the globe.
A look at some statistical facts:
At ITB Berlin 2023 around 5,500 exhibitors from 161 countries displayed their products and services to over 90,000 visitors.
In 2023, under the heading ’Mastering Transformation’, the ITB Berlin Convention took place as a live event with a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers.
Among the items on the business calendar at the 2024 ITB include the following:
The ITB Berlin Convention 2024 is expected to explore the future of travel.
Ghanaian traditional welcome (Akwaaba) at the ITB Berlin/Photo: AM/AfricaNewsAnalysis
Under the motto “Pioneer the Transition in Travel & Tourism. Together”, numerous experts will be looking at artificial intelligence, chatbots and machine learning at the ITB Berlin Convention.
This year, the ITB Berlin Convention is analysing the background and opportunities of digital transformation more extensively and in greater detail than ever before.
Among the 17 themed tracks, five topic-specific eTravel Tracks alone will look at the most diverse facets of digital change.
For the first time, the topic of artificial intelligence will have its own track, which will provide practical insights based on current case studies and in-depth expertise. Participants will find out how hoteliers can master the digital transformation in the Hospitality Track and in the Hotel Technology Track. The eagerly awaited Technology Tours and Activities Forum (TTA) is also returning to the convention this year.
African countries at ITB 2024 include the following:
Algeria, Botswana, Cape Verde, Democratic Republic of Congo, Egypt, Eswatini, Ethiopia, Gabon, Gambia, Kenya, Madagascar, Malawi, Mauritania, Mauritius, Mozambique, Morocco, Namibia, Rwanda, Seychelles, Senegal, Sierra Leone, South Africa, Tanzania, Zambia, Zimbabwe, and Uganda.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. At ITB Berlin 2023 around 5,500 exhibitors from 161 countries displayed their products and services to over 90,000 visitors. In 2023, under the heading ’Mastering Transformation’, the ITB Berlin Convention took place as a live event with a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers.
Text: AM/With contribution by MsseBerlin