There must be something powerful and succinct about “beauty with intelligence” that makes it the most overused cosmetology cliché in recent times.
On a very hot afternoon, in typical Oxford Street, High Street hustle and buzz fashion, some twenty finalists of this year’s Miss Ghana beauty pageant competition, gave the management and staff of RLG Communications, a key sponsor of this year’s event, something to cheer about, when in less than two hours, they collectively made a whooping GHC 3660 as sales of mobile handsets given them to sell in a day’s Sales Activation Drive.
The management of the blue-chip indigenous company was taken aback by the utter show of brilliance and marketing skills by the contestants.
In groups of four, the contestants exhibited enough marketing skill, aptitude and purposefulness as they engaged customers on an impulse buying spree. Roaring like wounded lions that needed to prove a point, the twenty contestants, deplored onto the Oxford Street in Osu and the High Street, all in Accra, they combined beauty with efficiency and rode their way to glory.
So intense, aggressive, stylish and instantaneous was their marketing skills and acumen, that they were able, just out of their basic idea in selling, to woo potential customers.
The event saw all twenty finalists Stephanie Karikari, Barira Musah, Esther Gadagbui, Ayisha Munkaila, Asi Addo-Yobo, Daisy Asare- Akoto, Linda Annansey, Ida Seidu, Michelle Ayonka, Pokua Agyemang-Badu, Phyllis Nuno, Felicia Tawiah, Frances Nyamikeh, Nadra Osman, Chantell Dapaah, Rita Dawugbo, Joyce Aziabah, Selma Baba, Bernice Bekoe and Yaa Bema Adu-Gyamfi pose as personnel of the outfit at designated points of sale interchangeably.
Later, contestants had a briefing session with the Corporate Communications Manager of RLG Millicent Atuguba at which the various groups gave her group by group account of their task for the day. Group A made sales GHC 460, Group B, GHC 545, Group C GHC 365 whiles Group D topped the drive with a whooping sale of GHC 2290.
All twenty contestants received a RLG Expresso phone for their skill, toil and hard work whiles the winning Group, D were given an additional R72 handset from the outfit.
Obviously overjoyed by the show of competence, the management of RLG, through Milicent Atuguba said she was pleased with the results achieved in an hour and promised an “enticing” package for the winners at the finals on the 30th of October at the Accra International Conference Centre and also assured them of internship placements at all regional offices of rLG after the finals.