
Berlin, 10 July 2023
Start-ups can register now and until 31 July 2023 for the joint stand “Innovation made in Germany” at the leading trade fair for the global fruit trade.
Participation is sponsored by the Federal Ministry for Economic Affairs and Climate Protection (BMWK).
FRUIT LOGISTICA is the world’s most important trade fair for the fruit and vegetable sector and gives exhibitors from over 90 countries direct access to global markets.
From 7 to 9 February 2024, they will meet more than 60,000 trade visitors from 140 countries in Berlin.
In addition to fresh produce, the Machinery&Technology segment is a large and important part of FRUIT LOGISTICA. Here the focus is clearly on technology and innovation. This is exactly the right place for young innovative companies that offer products, services and technical solutions “Made in Germany”. They can benefit from the internationality and quality of the trade visitors.
Class Conditions
The Federal Ministry for Economic Affairs and Climate Protection (BMWK) has a special funding programme to support young German companies in presenting their innovations at leading international trade fairs.
FRUIT LOGISTICA 2024 has been selected for the first time by the BMWK to organise a joint stand for start-ups under the motto “Innovation made in Germany”.

At the joint stand in the machinery and technology halls, the young innovative companies will be given a twelve-square-metre stand and a subsidy of up to 60 per cent on the participation fee.
“For the ‘Young Innovators’, participation in FRUIT LOGISTICA is the ideal opportunity to expand their network and find new international customers and partners,” explains Kai Mangelberger, Director of FRUIT LOGISTICA. This is particularly attractive because three quarters of trade visitors are in management positions.
Government funding
The programme applies to companies that are less than ten years old, employ fewer than 50 people, are based in Germany, generate a maximum annual turnover of ten million euros and have an innovative business idea. They can register for FRUIT LOGISTICA 2024 from now until 31 July.
About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade fair for the global fruit and vegetable trade and represents the entire value chain of the fruit and vegetable industry, from the grower to the point of sale. At FRUIT LOGISTICA 2023, over 2,600 exhibitors from 92 countries presented their products, services and technical solutions. Around 63,500 buyers and trade visitors from 140 countries attended the event.
The next FRUIT LOGISTICA will take place in Berlin from 7 to 9 February 2024.
About Messe Berlin
Berlin has been a trade fair venue for 200 years and has been one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin conceives, markets and organises hundreds of live events every year. The aim is to be an outstanding host to visitors at all events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.
Photo: Messe Berlin