Thirty-year-old Kenyan entrepreneur Linda Chepkwony wants to mobilise young Africans to help industrialize the continent through free trade pact
Linda Chepkwony sets her sights on the sky. She dreams of becoming Africa’s first young billionaire. And she wants to help transform the continent’s economic fortunes.
The 30-year-old Kenyan’s entrepreneurial journey started with the exporting of arts and crafts, duty-free, to the US under the African Growth and Opportunity Act – which provides duty-free access to the US market for select goods from certain countries in Africa.
However, with the African Continental Free Trade Area (AfCFTA) coming onstream, Linda is shifting her business model to adding value to commodities such as honey and nuts and then exporting them to other African countries.
The AfCFTA potentially consolidates a market of 1.3 billion with a combined GDP of $3.4 trillion, eliminates tariffs on most goods and services, and guarantees the free movement of labour among participating countries.
The trade pact seems tailor-made for Linda: she’s young, an entrepreneur, a woman, and tech-savvy. She dreams of Africa that’s liberated from the shackles of underdevelopment. She believes young people can lead the charge. And she’s got a ‘can-do’ spirit coupled with a sense of urgency.
Value addition
Linda is the founder and CEO of Kenya-based RiftValley Organics Africa – a company that processes and packages honey, nuts, peanut butter and herbal products and seeds for the domestic market, as well as for other African markets.
Right now, she’s preoccupied with value addition.
Her popular products include tea infused with lemongrass, mint, lemon, ginger, or cinnamon. There is also ginger-infused honey and creamy peanut butter.
Linda sources the raw commodities mostly locally, although she sometimes imports from neighbouring countries.
“At times, there is a low season of honey harvesting in Kenya and the demand is high, so I get honey from Tanzania or Uganda to meet the shortfall,” she says.
The challenge, though, is that sometimes what is available in these countries is not the right quality. “For example, the nuts might have aflatoxin [certain fungi]. That means we won’t have to process them.”
Unlike traditional trade agreements that focus on trade in goods, services, and intellectual property rights, conceptually, the AfCFTA has a broader goal that includes enlisting the youth and women in Africa’s industrialisation effort. From the outset, African leaders demanded a protocol on women and young traders.
Wamkele Mene, the Secretary-General of the AfCFTA Secretariat, told Africa Renewal in an earlier interview that “The reason I put a strong emphasis on young Africans and SMEs led by women is that, first, they are the drivers of the African economy. SMEs run by women account for close to 60 per cent of Africa’s GDP, creating about 450 million jobs.”
Linda talks about “tapping into the potential of young people in Africa when it comes to value addition” and that “Africa must feed itself.”
Therefore, she hopes to “have manufacturing and innovation hubs in different African countries where young people can learn about manufacturing technology, about value addition so they can have the right products for the right market.”
Trading under the AfCFTA officially began in January 2021, and, despite teething challenges, Linda feels the continent is on the cusp of a trading transformation.
“The AfCFTA will make business easier and faster, not just for me but for millions of women and youths in Africa. It would be fantastic!” she says.
Rules of Origin certificate
Recently, Linda received a Rules of Origin certificate, which brings down tariffs for her products from 35 per cent to 24.5 per cent.
The AfCFTA’s Rules of Origin set out guidelines for tariff preferences for goods that meet the origin rules and are traded within the free trade area.
Countries engaging in the AfCFTA commit to a progressive reduction of up to 90 per cent of tariffs on trade in goods and services by 2030. Therefore, Linda expects a further reduction in tariff on her products by next year, another reduction in 2025, and so on.
She has eagerly seized the opportunity of the Guided Trade Initiative to ship a consignment of herbal-infused honey from Kenya to Ghana. She met her Ghanaian and other partners
through opportunities offered by the UN Economic Commission for Africa (UNECA) and the UN Development Programme (UNDP) Africa to participate in various trade events on the continent.
The Guided Trade Initiative allows the trading of certain products among eight countries (Cameroon, Egypt, Ghana, Kenya, Mauritius, Rwanda, Tanzania and Tunisia) that meet certain criteria, including the deployment of AfCFTA’s Tariff Book and Rules of Origin Manual and the publication of tariff rates approved by the AfCFTA Secretariat.
“After Ghana, I’m targeting Cameroon and then Egypt for our herbal-infused tea,” says Linda.
She intends to partner with fellow youth to set up production facilities in other countries. She calls that strategy “connection opportunities.”
She explains: “If a country has the raw materials that we can add value to, let’s say cashew nuts in Ivory Coast, we will empower young people there to do value addition in cashew nuts—cashew flour, cashew butter, chocolate cashews and roasted cashews.
“It will make our work easier. We will fulfill orders in that market without all the logistical hurdles of transporting goods from Kenya to that country. And we will create jobs that help young people improve their livelihoods.”
She insists “There are a lot of market opportunities in Africa. Most of our countries import agricultural products from the West, yet those products are readily available in Africa.”
Challenges
Despite her lofty ambition, Linda is under no illusion about the current difficulties facing young entrepreneurs.
First is a lack of access to capital.
“It’s hard for young people to access capital in manufacturing and other sectors. A young business leader starts by doing business intelligence, calculating production costs, break-even points and profits, but they will easily give up without start-up capital,” she says.
If a country has the raw materials that we can add value to, let’s say cashew nuts in Ivory Coast, we will empower young people there to do value addition in cashew nuts—cashew flour, cashew butter, chocolate cashews and roasted cashews. It will make our work easier. We will fulfill orders in that market without all the logistical hurdles… and we will create jobs that help young people improve their livelihoods.
Secondly, difficulties in cross-border movement are also a challenge.
She recalls: “Recently, I was watching a YouTuber who said he had problems going from Togo into his own country Ghana, that he was asked at the border to pay some money.
“If going to your home country through a neighboring border post has challenges, how can
you even trade?” she questions.
Thirdly, there are logistical challenges confronting SMEs in Africa.
“You are requested to provide a pile of documents at the border. It’s a headache. It will discourage young people from doing business,” she says.
Fourthly, with many countries not yet effectively trading under the AfCFTA, Linda maintains that “tariffs are very high when trading between regional trading blocks. It’s easier to trade within East Africa than with countries in West Africa.
Fifthly, shipping logistics nightmare.
“Talking about logistics, shipping within the continent is tough. For some traders, it’s easier and cheaper to import goods from China than from a neighbouring African country, even if the quality of the goods is the same.”
Sunny outlook
Yet, the AfCFTA aims precisely to tackle Linda’s concerns that explain why intra-African trade is at a measly 16 per cent. And the outlook is more sunny than gloomy.
Besides the launch in October 2022 of the Guided Trade Initiative, there is now the Pan-African Payment and Settlement Systems, the Africa Trade Observatory and the Tariff Book.
In January 2023, the AfCFTA Technical Committee on Justice and Legal Affairs finalized the legal scrubbing of the Protocols on Investment, Competition, and Intellectual Property.
These critical protocols are expected to be approved at the African Union Summit in Addis Ababa, Ethiopia in late February 2023.
That must be sweet music to the ears of a young entrepreneur like Linda.
“It is the young people of Africa who will industrialize the continent through the AfCFTA. And manufacturing and value addition are the key ingredients,” she maintains.
Culled from Africa Renewal