20 January 2023
After a break of 1,096 days, the world’s leading extravaganza in the agricultural, and horticulture sector opens its doors again in the German capital.
The International Green Week (IGW) shut its doors in the last three years due to the Covid-19 pandemic.
The agriculture and horticulture fair is a stage for policy makers, business figures and the media converge to brainstorm the latest food and farming industry topics.
The ministerial conference at the Global Forum for Food and Agriculture (GFFA) hosted by the Federal Ministry for Food and Agriculture is the main agricultural policy event.
At the International Green Week, the 87th in the series, visitors from around the world have the chance to test new products in the farming sector.
Over 1,400 exhibitors from 60 countries are taking part In the trade fair.
African countries at the fair are Benin, Egypt, Ghana, Ivory Coast, Kenya, Madagascar, Mauritius, Morocco, Senegal, South Africa, Tunisia and Uganda.
The IGW has earned a reputation as Berlin’s longest-established and best-attended trade fair providing a global market overview of the food industry on an area of 115,000 square metres.
According to Messe Berlin, and the German Farmers’ Union, joint organizers of the fair, visitors would have a chance of coming closer to the largest display of authentic and regional specialities to be found at any trade fair.
The Green Week has meanwhile registered a strong start with more than 95,000 visitors on the first weekend, according to the organizers.
When the team of AfricaNewsAnalysis (ANA) visited the fair, we witnessed animated discussions at the stands. A number of exhibitors told us of their satisfaction with the trand of business so far.
The ANA team also observed people coming together, trying news things as well as appreciating the diverse range of products and services offered by the 1,400 exhibitors.
According to Lars Jaeger, project manager of the International Green Week, “the positive mood is also reflected by our exhibitors. The International Green Week is back – as a meeting place for young and old as well as an exchange platform for politics, business and society.”
About the International Green Week
The International Green Week Berlin is one of the most traditional trade fairs nationwide and one of the best-known events in Germany. Founded in 1926 in the Berlin of the Golden Twenties, it is unique as the leading international trade fair for food, agriculture and horticulture. Exhibitors from all over the world present an extensive range of products on ten event days. In addition, the IGW gives current social issues such as climate protection, circular economy, resource conservation and sustainable land use a stage. The 87th edition of the Green Week will take place from January 20 to 29, 2023. The IGW is the starting point for the Global Forum for Food and Agriculture (GFFA for short). The GFFA is the leading international conference on key issues for the future of the global agriculture and food industry. The highlight is the meeting of more than 70 ministers of agriculture.
About Messe Berlin
Berlin has been a trade fair venue for 200 years, and one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin designs, markets and organizes hundreds of live events every year. The claim is to be an outstanding host to visitors at all events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World