Freedom Ride and Road Safety Family Day close the first week of the EcoMobility Festival

FreedomRide EcoMobilityOver 4000 cyclists rode through the streets of Johannesburg yesterday as part of the Freedom Ride, one of the mass participation events of the EcoMobility World Festival 2015.

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Cyclists of all ages attended the Ride on a 27 km route around the city, celebrating the memory of Nelson Mandela and the experience of enjoying a ride around the city.

The Ride was started by the Mayor of Johannesburg Mpho Parks Tau and it was attended by MEC Ismail Vadi. West street, the main axis of Sandton CBD, came alive with the Road Safety Family Day. Music lovers sat on their camp chairs under the shade of several gazebos in the middle of the closed-off road, and enjoyed the tunes provided by Zahara and Maleh.

During the morning 24 bikes from ICLEI and the City of Kaohsiung, host of the next EcoMobility Festival, were donate to a small bike sharing start up, Iboni. The new enterprise has taken temporary office at the Gautrain station in Sandton, where the bikes will be available for commuters and citizens to move around Sandton.

What is EcoMobility?

EcoMobility is a term used to describe travel through integrated, socially inclusive, and environmentally friendly options namely walking, cycling, wheeling and public transport options.

It is a mobile transport choice that has low to no emissions compared to the personal automobiles powered by fossil fuels.

EcoMobility denotes a new approach to mobility that highlights the importance of public and non-motorized transport and promotes an integrated use of all modes in a city.

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