© Messe Berlin
Angola, a country located in southwest Africa, and the world’s leading tourism trade fair announce an official collaboration for the 60th anniversary of ITB Berlin 2026.
An international stage for a hidden gem: The Ministry of Tourism of Angola and ITB Berlin today officially announced their close collaboration for 2026. The country in southwest Africa will be the Guest of Honour at ITB Berlin, which will celebrate its 60th anniversary from March 3 to 5, 2026, at the Berlin Exhibition Grounds. During an official ceremony today, the Ministry of Tourism of the Republic of Angola and Messe Berlin, the organizer of ITB Berlin, signed the agreement governing their joint partnership. The signing was carried out by Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola, and Dirk Hoffmann, Managing Director of Messe Berlin.
“We are delighted that Angola will be the Official Guest Country of ITB Berlin 2026. This partnership offers us a unique opportunity to showcase the country’s diversity, culture, and natural beauty on one of the world’s most important platforms,” emphasized Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola. “With our new brand identity, ‘Visit Angola – The Rhythm of Life,’ we want to demonstrate how vibrant, diverse, and authentic our tourism offerings are and invite the international travel industry to experience Angola’s rhythm with all their senses.”
“With its new brand identity and the slogan ‘The Rhythm of Life,’ Angola is sending a strong signal on the international tourism stage. It is a special honor for us to welcome this multifaceted country as the Official Guest Country on the occasion of the 60th anniversary of ITB Berlin,” emphasized Dirk Hoffmann, Managing Director of Messe Berlin. “The partnership once again underlines the role of ITB Berlin as a platform that supports destinations in making their tourism potential visible globally.”
“It is a great pleasure and honor to be able to present Angola as the guest country on the major tourism stage at ITB Berlin,” says Julia Kleber, CEO of the Kleber Group and official representative of the Angola Tourism Board. “Angola captivates visitors with a fascinating contrast of wild coastlines, impressive desert landscapes, majestic waterfalls, and ancient rock formations. Our country embodies the Rhythm of Life – full of energy, diversity, and warmth. We are proud to represent Angola as the official tourism board and to raise awareness as a new, authentic destination in international tourism.”
Angola, Guest of Honour at ITB Berlin 2026
With pristine national parks, impressive waterfalls, endless deserts, and miles of beaches, Angola is one of Africa’s largely undiscovered travel destinations. Its cultural diversity, rich culinary traditions, and vibrant music and dance scene make the country an exceptional destination for travellers.
As the official Guest of Honour, Angola will present a diverse program at ITB Berlin from March 3 to 5, 2026. The event kicks off with the Opening Gala on March 2 at CityCube Berlin, with which the southwest African country will officially open ITB Berlin.
ITB Berlin will celebrate its 60th anniversary in 2026. Since its beginnings in 1966, it has developed into the world’s leading tourism trade fair. Today, in addition to the leading Berlin trade fair, its international brand portfolio also includes ITB Asia, ITB China, ITB India, and – from 2026 – ITB Americas. The anniversary brings together the past, present and future of travel.
About ITB Berlin, the ITB Berlin Convention, and ITB 360°
ITB Berlin 2026 will take place from Tuesday to Thursday, March 3-5, as a trade-only exhibition. ITB Berlin has been the leading trade fair for the global travel industry since 1966. Under the motto “The Power of Transition lives here,” 400 top speakers from business, science, and politics discussed the industry’s current and future challenges on four stages in a total of 17 thematic tracks. At ITB Berlin 2025, 5,800 exhibitors from over 170 countries and regions presented their products and services to almost 100,000 participants. As a year-round, globally present innovation hub, ITB Berlin offers the global tourism community valuable insights through ITB 360° throughout the year in the form of specialist articles, podcast episodes, and other innovative formats.