Christian Weiss is responsible for the entire Customer Journey from the first point of contact to the rule and has held various roles at Levi Strauss since 2008. Before that, he gained more than 10 years of experience in marketing at A. Lange & Söhne and in consulting and conception at various marketing agencies. His credo: brands must point the way, brands must show attitude. Mr Weiss spoke to ANA’s Niels Bartels on the sidelines of the Diversity Conference in Berlin (14 November 2019).
