Düsseldorf, 11 July 2018 – At the IFA Innovations Media Briefing (IMB) held in Berlin recently (11 and 12 July 2018), Hisense, specialist for TV and household appliances, presented its flagship products for this year. The focus of the trade fair presentation was the product presentations of the two television innovations U7A and U9A. Visitors at the event received exclusive advanced information on the TV solutions and their range of functions. Interested parties also had the opportunity to talk to the specialist staff of Hisense directly on site for further information.
As a sponsor of the 2018 FIFA World Cup, Hisense also had the official World Cup television in its portfolio with the U7A model in the “Special Edition”. The frameless and extremely flat design of the device in metal look conveys a high-quality and elegant appearance. In addition, the development of the U7A ULED TV placed great emphasis on high image quality with rich contrast and excellent colour rendering.
Based on the backlight function, the device offers brilliant contrast through 16 zones of local dimming and HDR Plus. Algorithms automatically calculate the dark and bright parts of each image and direct the light to the appropriate area, resulting in more intense black and brighter images with high contrast images. In addition, the Hisense ULED TV can display a wider brightness range. With great precision, a wide spectrum of natural darkness and light can be realized on the screen. Hisense H75U9A Lifestyle
Modern technology for memorable home cinema experiences, Hisense ULED televisions offer a wider range of colours for a more natural viewing experience. Using the Hi-View engine, the Hisense ULED TV achieves a colour space of 65 percent measured according to the BT.2020 standard. This allows the device to reproduce a realistic image with authentic and vibrant colours even when receiving standard signals. In addition, the solution can be personalized according to the individual requirements of users using the smart VIDAA U user interface. The model is available with a screen diagonal of 50-inch, 55 inches or 65 inches.
As an extension of the concept, the “Limited Edition” of the Premium 4K ULED WM-TV U9A with 75-inch screen diagonal rounds off Hisense’s TV portfolio. The device uses a sophisticated LED backlighting system to produce an excellent image with an extremely high dynamic range. The ultra-dense LED backlight of the U9A Premium ULED TV is divided into more than 1,000 zones, each of which can be controlled independently. In addition, powerful algorithms are used for image enhancement, including a precision brightness method, a peak brightness method and backlight scanning.